1. Standard stocks
Solid, professional options at everyday prices. Thicker stock feels more substantial in the hand.
14pt or 16pt gloss
Vivid color and a shiny finish. Great for photos and bold designs.
Most popular14pt or 16pt matte
No glare, with a clean, modern look. Easy to read in any light.
Uncoated
A natural paper feel you can write on, which is handy for appointment cards.
Kraft
Brown recycled stock with a rustic, handmade feel.
3. Specialty finishes
One well-placed effect, usually on your logo, does more than several competing ones.
Foil stamping
Real metallic gold, silver, rose gold and more.
Spot UV (flat or raised)
A glossy accent on a matte card. The raised version adds a texture you can feel.
Emboss / deboss
Pressed up or pressed in for a tactile, classic look.
Painted edges
Color on the card edges. Pairs best with thick stocks.
4. Sizes & shapes
Standard size fits every wallet and card holder. Alternative shapes help you stand out.
- Standard: 3.5" × 2"The US standard. Fits every wallet and holder.
- Square: 2.5" × 2.5"Modern and memorable, popular with creative brands.
- Slim: 3.5" × 1.5"Sleek and minimal.
- Rounded cornersA soft, friendly look that also resists dog-earing.
- Custom die-cut shapes[Confirm availability and minimums]
5. Specs that matter
Getting these right up front avoids reprints.
| Artwork files | Print-ready PDF preferred, with fonts outlined or embedded. Images should be 300 dpi at actual size. |
|---|---|
| Bleed & safe zone | 1/8" (0.125") bleed past the trim, and keep text 1/8" inside it. Final file size for a standard card: 3.75" × 2.25". |
| Color | CMYK. Send PMS numbers for exact brand colors. Avoid thin borders near the edge, since trimming can make them look uneven. |
| Foil / spot UV / emboss | Supplied as a separate vector layer or spot color marking exactly where the effect goes. |
| Two-sided? | Send front and back as separate pages. The back is a great spot for a QR code, map or booking link. |
| Quantities | Cards usually come in boxes of 250 or 500. Ordering more lowers the price per card. |